Category: business strategy

Nine Ways To Get the Most From Your Conversion Rate Optimization Tools

A lot of the conversion rate optimization tools involve a certain degree of psychology. The traffic you have is what you get. Your conversion rate optimization tools are what you choose to do with that traffic.

I recommend you pay close attention to the following ten tips. Bookmark the page if you need to. These tips go far beyond the idea of “reinventing your design“. Anyone can do reinvent the design. Once you get to the psychology of why your traffic is there, you will acquire more conversions.

1) According to Sentient AI, the use of different colors means different things to people. One person might see a happy color, where another person sees a dark color. You need to understand each color and the meaning behind it. This way you will use the right colors in the right place.

2) You need to talk less about who you are and more on why your customers need you. According to Sentient, bragging about yourself is not going to help your conversions. It all comes down to the psychology of what you are selling. Why does the customer need you?

3) Talk about your benefits. No one wants to hear about what they will lose by not buying your product. Anyone can talk about a loss. Your customers want to know what they get out of it.

4) Infographics work well. Use more graphics and keep your words short and sweet. Remember, a picture is worth a thousand words. Your customers will remember a picture more than they will a hundred-word description.

5) Use some power words and highlight what you need to. You need to draw attention to the most important facts. Your customers will remember it more.

6) You need to cut to the chase. You never use 200 words to illustrate what you can in 50-100. No one likes a gabber.

7) Adjectives can only do so much. Verbs will sell your brand faster.

8) Second-person is your friend and neighbor. You need to speak to the person as if they are right in front of you.

9) Most of your customers will not read the whole thing. They scan. Create your page with the scanners in mind.

How Much You Should Own In Stock As A Retiree According To Oxford Club

Nowadays, Americans are living longer than before. For example, if you happen to retire at the age of 65 in relatively good health, you may be looking at a maximum of three decades in retirement. With a 20 to 30-year time horizon, you will require a serious shot of equities to create long-term earnings that surpass the rate of inflation easily. Because the increase may be MIA today, but it might not be the same in the future, and especially a future calculated in decades.

However, retirees also face a prospective risk of investing too much of their money in stocks. Nevertheless, when you are still young, and you are making contributions to your investment portfolio, a declining market offers you fantastic purchasing opportunities. Nonetheless, when you retire and you solely depend on your ventures to complement your social security payments or monthly pension, selling your stocks during a severe growing market can result in a relatively smaller portfolio once the market finally recovers.

When you are in a declining market, however, instead of selling your stocks at low prices, you can use your five-year-reserve to pay your expenses. If the market keeps dropping the following year and the next one, you should continue living off your dwindling reserve and abstain from selling your stocks at deteriorating market prices.

Once the market rebounds to new highs, rebalance your retirement again by selling enough equities to help you replenish your five-year reserve. This scenario is a real-world, practical solution to the famous question of how much you should have in stock. Investment U recommends you to begin early, save consistently and invest wisely because retirement rebalancing is an ideal solution for your old age retirement enigma.

The Oxford Club is a financial company with over 100 members from different countries and allied clubhouses from all over the world. Established in 1989, Oxford Club offers the most incredible investment research.

This club has a long list of custom services offering their members exceptional opportunities for beating returns in the markets, and also strategies to help them acquire and preserve long-term wealth. The members of the club also get other opportunities by sharing information and ideas through regional seminars, online interactions, and financial tours.